overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"The Best Email Marketing Software"
TL;DR
ActiveCampaign lets you enjoy world-class automation features for a price even startups can afford. High deliverability rates + free migrations + incredible CRM. Automate more conversions.
Pros
Cons
What is ActiveCampaign?
ActiveCampaign is the best email marketing platform for almost anyone, from total beginners to household names in email marketing.
Our Verdict — Best For Beginners
The Best Part:
Get inboxed. ActiveCampaign has one of the highest, if not the highest deliverability across the industry. Your emails will get there.
The Worst Part:
Top-tier plans are kinda pricey. If you want to go beyond the basics with your automations, you’ll have to pay a little more.
Get it if you want the best email marketing software you could ask for.
Best For
ActiveCampaign is best for anyone who wants the highest email deliverability rates in the industry.
Top Features
Automation powerhouse. Create workflows for almost anything a customer does or doesn’t do, to always be there at the right time.
Seamless moving. ActiveCampaign will migrate every one of your email funnels for you, at no charge.
Contact scoring. You can do some real ninja moves by scoring your contacts and firing automations. Right timing is everything.
CRM included. ActiveCampaign’s simple but effective CRM, aka Deals, helps you remove a ton of the manual work there usually is when closing sales.
Meta ads friendly. You can add and remove people from your Meta ‘custom audiences’ based on how they behave with your emails. Pretty badass!
What do customers love about Active Campaign?
- Powerful automation builder
- Intuitive user interface
- Advanced segmentation features
- Exceptional customer support
- Integration with a wide range of third-party apps
- Comprehensive CRM features
- Easy A/B testing
- Detailed analytics and reporting
- Drag-and-drop email editor
- Dynamic content customization
The Bottom Line
ActiveCampaign lets you:
- Enjoy sky-high deliverability
- Automate every step of your email funnel
- Integrate your tech-stack
