Today there are 445 different email marketing services to send email with. We spent 120 hours comparing the top 50 to find the seven best you can use to increase your email marketing sales.
What is the Best Email Marketing Software?
Here are our top picks for the best email marketing software and services to try this year:
- Kit (formerly ConvertKit) — best of the best
- SendFox — best bang for the buck
- Rejoiner — best done-for-you
- Constant Contact — best for beginners
- ActiveCampaign — best for deliverability
- MailChimp — best for low volume sending
- HubSpot — best enterprise solution
Our Verdict — Best Of The Best
Price: Starts at $0/month
Kit (formerly ConvertKit) offers the perfect balance between easy and affordable.
It gives you a way to start your email list for free (without a credit card) for up to 10,000 email subscribers. Plus when you sign up you get two free courses. One to help you find your first 100 subscribers and one to make your first dollar online.
The Best Part:
- It gets you inboxed. Kit has been beating most, if not all competitors when it comes to deliverability. If you compare its free plan with other free plans, then it comes even further ahead.
The Worst Part:
- Can’t do more than 1 automated sequence on the free plan. If you want to use your autoresponder to deliver more than 1 automated sequence to people opting in to your list, then you’ll need to go with a paid plan.
Get it if you’re just starting out and want a free tool and free education to launch your online business.
Once you reach your first 1,000 subscribers, upgrade to the Pro plan to get access to “subscriber scoring.” This will score your contacts 1-5 stars based on their engagement. You can then send to your contacts with 4-5 stars (i.e. those who have engaged with your content in the past 90 days).
I recommend you get started for $0/month on the Free plan, then upgrade to the Pro plan (with subscriber scoring) for $79/month.
(free for 10,000 subscribers)
Best For
Kit (formerly ConvertKit) is best for people who want to get started with their email marketing efforts for free.
Top Features
- Build a new income stream. With Kit, you can offer paid newsletters. Micro continuity at its best.
- Free migration. Buy a paid plan, and they’ll migrate all your lists into their system. No extra cost.
- It gets your emails to the inbox. Every email address that hard bounces is flagged so no more emails get sent to them. Soft bounces will eventually be classified as hard bounces if the email address can’t be reached after several attempts.
- Sell your digital products right out of your Kit account, or integrate third-party ecommerce tools so you can sell using your ecommerce tool of choice.
- Fine tune your emails with Deliverability Reporting. You can see how your opens and clicks behave over time, find insights into particular platforms (Gmail, Yahoo, or Hotmail, for example), and figure out how different segments of your users behave.
Pricing
Kit (formerly ConvertKit) offers three pricing plans:
- Free: For up to 10,000 subscribers for 1 user and 1 email sequence
- Creator: Starts at $39/month for unlimited email sequences and visual automations.
- Pro: Starts at $79/month for subscriber scoring, engagement analytics, and unlimited users.
Annual subscriptions provide a 17% discount.
Try Kit today with a free 14-day trial.
2. SendFox
Our Verdict — Best Bang For The Buck
Price: Starts at $29 one time
At $29 lifetime for 5,000 contacts, “The Fantastic Mr. SendFox” is the most affordable way to send emails on the planet. It’s what I tell my Mom to use cuz it’s soooo easy to learn.
The Best Part:
- Brought to you by an internet mogul. SendFox belongs to AppSumo, Noah Kagan’s 8-figure software selling company. This solid background means this solution will likely stick around for a looong time.
The Worst Part:
- Lacks behavior-based automations. SendFox doesn’t do contact scoring or automations based on someone clicking a link, or visiting a page, for example. If you need those, go with Kit (formerly ConvertKit) instead.
Get it if you’re on a tight budget and want a simple, straightforward tool with an easy-to-use interface you don’t have to pay a monthly subscription for. It’s perfect for content creators (like bloggers, YouTubers and podcasters).
If you plan on doing advanced email automation like contact scoring, get something more advanced like Kit (formerly ConvertKit).
I recommend you get the $29 lifetime deal that comes with 5,000 contacts, then move to the Pro plan for $19/month when your list outgrows it.
($29 lifetime)
Best For
SendFox is best for content creators (like bloggers, YouTubers and podcasters) who want a simple, straightforward email autoresponder tool without having to pay a monthly subscription fee.
Top Features
- Straightforward pricing. Pay $29 once and you can manage and message a list of up to 5,000 contacts, with 300,000 sends to use over the lifetime of your account. List grew past that? The Pro plan picks up at $19/month.
- Paste your emails from Word and Google docs with formatting and images. You can create your message just the way you want it to look, and CTRL+C, CTRL+V your way into SendFox. No need to upload every single image, nor to bold the right words all over again.
- It’s as simple as it is affordable. Just want to send emails and skip the hassle? SendFox is the way to go.
- Setup multiple domains/businesses under the same account. No need to get a new account for every new sending domain, like some other email service providers do.
- Smart campaigns. Got writer’s block? Use Smart Campaigns and repurpose existing content into new emails, in a single click. Best part, the output is actually good.
Pricing
SendFox offers three pricing plans:
- Free: $0 forever, for creators with up to 1,000 contacts and 3,000 sends per month.
- Lifetime: $29 one-time payment, for creators who want 5,000 contacts and 300,000 lifetime sends, sold through AppSumo.
- Pro: $19/month for 5,000 contacts and 100,000 sends per month, with white label emails and paid newsletters, scaling up with your list size.
Try SendFox today with the free plan.
3. Rejoiner
Our Verdict — Best Done-For-You Email Marketing
Price: Starts at $25/month
Rejoiner is the best email marketing service AND service provider (they do both!) you’ve never heard of. Their pricing is off the charts, yet they have countless glowing reviews from customers (4.9/5 stars across 50+ reviews).
For $4,000-$6,000/mo (typical client), Rejoiner will become your outsourced email marketing department. They will take care of everything - email marketing strategy, copywriting, design, and deliverability.
The Best Part:
- Rejoiner will be your email babysitter. Rejoiner will do all the work to come up with the campaigns and do all the baby-sitting your email marketing efforts need.
The Worst Part:
- “Babysitting” services come with a hefty price tag. You’ll need to shell out at least 4k/mo, so your ecommerce better be making some serious dough before you decide to hire their DFY services.
Hire Rejoiner if you’re an ecommerce company with a budget of $4,000+ per month to spend on email marketing, and are open to collaboration (Rejoiner do biweekly sessions with their clients to bounce email marketing ideas back and forth).
I recommend you book a call from Rejoiner’s homepage to get a quote.
(book a call)
Best For
Rejoiner is best for ecommerce companies, or companies with a decent-sized list (10,000+ email subscribers) who have a big budget for their email marketing efforts.
Top Features
- Explode your profits. Rejoiner’s team is known for increasing their last-click revenue from email by 30% or more.
- Data consolidation. With Rejoiner, you’ll have a single source of truth for every single subscriber. They say, and I quote, “we work to marry historical purchases from your ecommerce platform and email engagement data from your legacy ESPs.” With such a complete profile for every lead, you can make better decisions and deliver laser-targeted emails.
- An entire email department with no one to manage. If the thought of marketing automation sounds nice, but you get the sweats when you think of implementation… You can let Rejoiner do all the heavy lifting for you.
- An entire playbook, full of strategies. List cleaning, reactivation, segmentation, growth hacking, newsletters, lifecycle… They’ll help you tackle your business issues with full force.
- Personalization blocks. You can populate email blocks with personalized recommendations, customer data, abandoned carts, and so much more.
Pricing
Rejoiner offers three pricing plans:
- Rejoiner Platform: Starts at $25/month for the email platform with unlimited emails.
- Strategy Partner: Starts at $1,500/month for the platform plus expert guidance.
- Creative Partner: Custom pricing, for a fully managed email marketing channel.
Try Rejoiner today with a free strategy session.
Our Verdict — Best For Beginners
Price: Starts at $12/month
Constant Contact was founded in 1995 (6 years BEFORE MailChimp). Today, not only can you use it to send emails, but you can also use it to build a website, create an online store and run Facebook and Instagram ads (all within the one tool).
The Best Part:
- It’s an email marketing dinosaur. Constant contact has been around for almost 30 years, which is like 1,000 years in internet years. No one can stick around for so long with a crappy service.
The Worst Part:
- Automations could be more powerful. Even though Constant Contact has a lot of automation features, they fall a little short when compared to more modern, robust tools like Kit (formerly ConvertKit).
Get it if you’re a complete beginner with no website and want one tool you can use to run all the online marketing for your small business.
If you prefer a simple email marketing tool without all the bells and whistles (i.e. something that you can just send emails with), get SendFox instead.
I recommend you get started for $12/month on the Lite plan, then upgrade to the Standard plan (with automations) for $35/month.
(30-day free trial)
Best For
Constant Contact is best for small businesses and total beginners who want an email marketing tool, website builder, and online store “all-in-one”.
Top Features
- Generous 30-day money-back guarantee. You get a pretty long time to decide if it’s for you. Pretty awesome.
- Run your own events. Constant Contact allows you to manage event invitations, registrations, and even tickets… Right out of your email service provider.
- Keep your lists clean. Constant Contact Soft bounces are placed on temporary hold for 15 days, and then resent. If it happens again, they are moved into a suspended bounce category. They have a ‘recommended for removal’ filter available to view these, but don’t remove them automatically.
- Press “send” with confidence. An email error checker searches your email for default content, missing URLs in buttons, social media icons, placeholder link text, and more.
- Your campaigns, on the run. Install their mobile app, and you'll never be left in the dark wondering how that campaign is doing.
Pricing
Constant Contact offers three pricing plans:
- Lite: Starts at $12/month, or $10.20/month billed annually, for email templates, sign-up forms, and social posting.
- Standard: Starts at $35/month, or $29.75/month billed annually, for automations, an AI campaign builder, and advanced reporting.
- Premium: Starts at $80/month, or $68/month billed annually, for custom automations, dynamic content, and SEO recommendations.
Annual subscriptions provide a 15% discount.
Try Constant Contact today with a free trial.
Our Verdict — Best For Deliverability
Price: Starts at $15/month
ActiveCampaign is enterprise-level marketing automation at a price point affordable for startups. It’s perfect for anyone from beginners to pro marketers.
The Best Part:
- Highest email deliverability rates in the industry from email deliverability tests done every six months across the most widely used email marketing services.
The Worst Part:
- Best features are on the premium plans which means you’re going to have to pay at least $49/month for the Plus plan to get the automation features that really ROI like contact scoring and sms followup.
Get it if you want the best email deliverability and are willing to spend some time to learn how to set up some simple behavior-based automations.
If you plan on only sending weekly broadcast emails and setting up one autoresponder, get something simpler like SendFox.
I recommend you get started for $15/month on the Starter plan, then upgrade to the Pro plan (with contact scoring) for $79/month.
(14-day free trial)
Best For
ActiveCampaign is best for anyone from beginners to pro marketers who want the highest email deliverability rates in the industry.
Top Features
- Your own army of robots. ActiveCampaign’s automation builder is the star. You can create automations for pretty much anything your lead does, or doesn’t do, then watch your email results compound over time.
- Get a hand from ActiveCampaign. They’ll migrate all of your email funnels from your old email marketing platform at no charge.
- Deals. ActiveCampaign has a simple but effective CRM called Deals. It helps you automate follow ups and remove a ton of the manual work involved in closing sales.
- Make your Facebook Ads sing. Add and remove people from your custom audiences, based on their behavior. Now, you can show them messages based on where they are in your funnel. Powerful!
- Powered by machine learning. There are a few ways ActiveCampaign leverages machine learning to get you better results, including predictive sending, predictive content creation, and predictive win-probability scoring. Use the power of huge sets of data and powerful machines to get even better results.
Pricing
ActiveCampaign offers four pricing plans:
- Starter: starts at $15/month for basic email features.
- Plus: starts at $49/month for more advanced features.
- Pro: starts at $79/month for advanced machine learning and AI features.
- Enterprise: starts at $145/month for custom functionality and enterprise-level support.
All paid plans have a 30-day money-back guarantee.
Annual subscriptions provide up to 30% discount.
Try ActiveCampaign today with a free 14-day trial.
6. MailChimp
Our Verdict — Best For Low Volume Sending
Price: Starts at $13/month
MailChimp is the email tool most people have already heard of, and it still makes sense when you only send now and then. Under 250 contacts it is free, Essentials picks up at $13/month, and if you send rarely you can skip the subscription and buy email credits as you go. That flexibility for light senders is why it wins best for low volume sending.
The Best Part:
- Pay only when you send. The Pay As You Go option lets you buy email credits as needed instead of paying a monthly bill, and it is built for infrequent senders.
The Worst Part:
- Automations are thin on the entry plan. Essentials caps marketing automation flows at four steps, so you need Standard at $20/month to build up to 200 flows.
Get it if you send a handful of campaigns a month and want a well-known tool that grows with your list.
I recommend you start with the 14-day free trial, then pick Essentials for $13/month.
(14-day free trial)
Best For
MailChimp is best for small businesses and creators who send email occasionally and want to pay only for what they use.
Top Features
- Templates ready to send. Pre-built email templates and email scheduling come with every paid plan, so a campaign goes out without a designer.
- Popups that grow your list. Customizable popup forms are included on every paid plan, so you collect emails without buying a separate tool.
- AI that drafts with you. Generative AI features come at no additional cost on Standard and Premium, so your next email starts from a draft instead of a blank page.
- Plugs into your stack. More than 300 integrations connect MailChimp to your store and the apps you already run.
- Text your customers too. SMS is available as an add-on to paid plans in select countries, so email and text campaigns live in one place.
Pricing
MailChimp offers four pricing plans:
- Free: For up to 250 contacts with core features.
- Essentials: starts at $13/month for testing and scheduling features and three seats.
- Standard: starts at $20/month for automations, personalization, and optimization tools.
- Premium: starts at $350/month for unlimited contacts and priority support, or $297.50/month for the first 12 months on the current offer.
Try MailChimp today with a free 14-day trial.
7. HubSpot
Our Verdict — Best Enterprise Solution
Price: Starts at $20/month
HubSpot puts your email marketing inside a full CRM, so every send, form and deal lives on the same contact record. The Free plan gets you started with up to two users, and Professional and Enterprise add omni-channel campaigns, revenue attribution and governance controls for big teams. That headroom is why it wins best enterprise solution.
The Best Part:
- One record for every contact. Marketing, sales and service tools share the same CRM, so your team sees each lead’s whole history before you hit send.
The Worst Part:
- The upper tiers add up fast. Professional starts at $890/month on monthly billing, plus a required one-time $3,000 onboarding fee.
Get it if your marketing and sales teams want email, CRM and reporting in one platform.
I recommend you start on the Free plan, then upgrade to Starter for $20/month per seat.
(free plan)
Best For
HubSpot is best for growing companies and enterprise teams who want email marketing connected to their CRM and sales pipeline.
Top Features
- Free to start. The Free plan covers up to two users with no credit card required, so you test the CRM and email tools before you pay.
- The basics on autopilot. Starter adds email marketing, simple marketing automation and CRM segments, so routine follow-ups run on their own.
- Ads next to your emails. Ad management sits inside Starter, so your ads and your email campaigns run from the same account.
- AI agents on call. HubSpot Credits power AI agents like the Customer Agent, which answers customer questions across chat, email, and forms.
- Attribution for big teams. Enterprise adds multi-touch revenue attribution and customer journey analytics, so you see which campaigns actually drive revenue.
Pricing
HubSpot offers four pricing plans:
- Free: $0/month for up to two users.
- Starter: starts at $20/month per seat for 1,000 marketing contacts, currently $10/month per seat for new customers on monthly billing.
- Professional: starts at $890/month for three core seats and 2,000 marketing contacts.
- Enterprise: starts at $3,600/month for five core seats and 10,000 marketing contacts.
Try HubSpot today with the free plan.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Kit (formerly ConvertKit) — best of the best
- SendFox — best bang for the buck
- Rejoiner — best done-for-you
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Kit | Free plan | Starts at $0/mo |
Sendfox | Free plan | Starts at $29 one time |
Rejoiner | Free strategy session | Starts at $25/mo |
Constant Contact | Free trial | Starts at $12/mo |
ActiveCampaign | 14-day free trial | Starts at $15/mo |
MailChimp | Free plan | Starts at $13/mo |
HubSpot | Free plan | Starts at $20/mo |
Here are the top 50 email marketing services we considered in this review:
- Kit (formerly ConvertKit)
- SendFox
- Rejoiner
- Constant Contact
- ActiveCampaign
- MailChimp
- HubSpot
- Brevo
- Campaign Monitor
- AWeber
- Drip
- Klaviyo
- Moosend
- Benchmark
- MailerLite
- iContact
- Ortto
- Zoho Campaigns
- Keap
- Amazon Simple Email Service
- Litmus
- GMass
- Robly
- Emma
- Sendlane
- Adobe Marketo Engage
- Ontraport
- Twilio SendGrid
- Mailjet
- SAP Emarsys
- Beehiiv
- Substack
- Campaigner
- Vero
- EngageBay
- SendX
- EmailOctopus
- Bluecore
- Maropost
- MailPoet
- Spotler
- SendPulse
- Wishpond
- Wunderkind
- Pinpointe
- Square Marketing
- Ongage
- Gist
- Elastic Email
- Sendy
Frequently Asked Questions About Email Marketing Services
What is the best email marketing service overall?
Kit (formerly ConvertKit) is our top pick overall. You get free access for your first several thousand subscribers with no credit card required, plus strong deliverability, which makes it the one to reach for.
What makes Kit the top pick?
Kit is our pick for best overall because it lets you start free for a large batch of subscribers with no credit card, and it delivers strongly to the inbox. You get room to grow your list before you pay, plus deliverability that beats most competitors.
Which email marketing tool is the most affordable?
SendFox is our best bang for buck pick. You get a large contact allowance for a single payment instead of a recurring bill, so reach for it if you want to keep costs low over the long run.
What is the best email marketing service for beginners?
Constant Contact is our pick for beginners, with an easy Lite plan and a free trial to start. Reach for it if you are new to email and want something approachable before you scale up.
Which email service has the best deliverability?
ActiveCampaign is our pick for deliverability, and it comes with a free trial so you can test it. Kit also lands strongly in the inbox, so either one is a safe reach if getting delivered is your priority.
Is there a done-for-you email marketing option for ecommerce?
Rejoiner is the one to reach for if you want a done-for-you setup, since it runs as a managed service built for ecommerce. You get their team handling the ESP and a higher managed tier when you want them to run everything.
What should I look for when choosing an email marketing service?
Weigh five things: deliverability, a visual automation builder, lead scoring, pricing relative to your contact volume, and any standout features. Rank the services against those and the right fit gets clear fast.
Which email marketing tool is best for low sending volume or for enterprise?
MailChimp is our pick for low-volume sending, and HubSpot is the one to reach for at the enterprise level. Choose based on scale: MailChimp when you send lightly, HubSpot when you need enterprise power.
The Bottom Line
Here are my top picks for the best email marketing services:
- Kit (formerly ConvertKit) — best of the best
- SendFox — best bang for the buck
- Rejoiner — best done-for-you email marketing
- Constant Contact — best for beginners
- ActiveCampaign — best for deliverability
- MailChimp — best for low volume sending
- HubSpot — best enterprise solution