overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"Email Marketing, The Zoho Way"
TL;DR
Zoho Campaigns lets Zoho users keep it all at home. Zoho CRM syncing + barely-believable pricing + great entry plans. All in one goodness for SMBs.
Pros
Cons
What is Zoho Campaigns?
Zoho Campaigns is an email marketing platform where you send beautifully targeted emails, nurture leads, and run multi-step campaigns… all fully integrated with your other Zoho apps.
Our Verdict — Best For Zoho Users
The Best Part:
Like a glove. If you already use Zoho CRM, Forms, or SalesIQ, Zoho Campaigns plugs right into your workflow. Import contacts, trigger emails based on actions, and track engagement, all out of the box.
The Worst Part:
Not the best outside of the Zoho world. Zoho Campaigns works best as part of the Zoho suite. It’s not the best standalone platform outside of that.
Get it if you want an email marketing tool that will speak the same language of your other Zoho tools.
Best For
Zoho Campaigns is best for SMBs already using other Zoho tools.
Top Features
Zoho CRM triggers. Trigger campaigns based on lead status, customer behavior, tags, or other CRM updates.
Multi-step automations. Add conditions, delays, triggers, and audience splits to create automations that respond to what your leads do.
Seamless converting assets. Create opt-in forms, surveys, and landing pages, all from your Zoho dashboard.
Loaded free plan. Get A/B testing, multi-language support, smart automations, and more, even on the free plan.
GDPR friendly. Zoho comes with built-in tools for consent tracking, opt-outs, and regional compliance, so you’re never worried.
What do customers love about Zoho Campaigns?
- Outstanding Zoho integration
- Cheap prices
- User-friendly automation
- Surveys, forms, and more
- Quick contact import
- Subscriber scoring
- Visual heatmaps reporting
- GDPR compliant
- Smart email sending
- Google sheets integration
The Bottom Line
Zoho Campaigns lets you:
- Leverage your Zoho suite tools for better marketing
- Run campaigns based on your CRM
- Do email marketing campaigns at a low cost
