overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"Mobile-First Omnichannel Email Platform"
TL;DR
SAP Emarsys lets you run personalized, omnichannel campaigns across email, SMS, push, and a whole lot more more. AI-driven + mobile-first + plug-and-play journeys. 360 marketing firepower.
Pros
Cons
What is SAP Emarsys?
SAP Emarsys is an email marketing platform where mobile-first brands can drive customer engagement with an omnichannel approach.
Our Verdict — Best For Omnichannel Marketing
The Best Part:
It does it all. Run email, SMS, push notifications, in-app messages, and ad campaigns. It’s almost like an entire marketing department team.
The Worst Part:
Tech heavy. There’s a ton of features and customization capabilities in Emarsys. It’s not suited for most solopreneurs and small teams.
Get it if you want to run coordinated campaigns across every channel your customers use.
Best For
SAP Emarsys is best for brands that need to automate personalized, omnichannel customer journeys at scale.
Top Features
Truly omnichannel. Email, SMS, push, ads, in-app… get all of those in one platform, so you can follow your customers wherever they may be hanging.
DFY marketing campaigns. From abandoned carts to win-back and VIP loyalty flows, Emarsys comes with high-converting campaign templates ready to plug and play.
Mobile-first. Reach your customers wherever they are… on their mobile devices. Emarsys is fully optimized with mobile-first templates.
AI driven. Emarsys uses AI to suggest products, segment customers, and time your sends for best results.
Predict the future. Forecast revenue, predict churn, and identify your next best customers so you’re always ahead of the curve.
What do customers love about SAP Emarsys?
- The “all-in-one marketing engine” feeling
- Prebuilt, plug-and-play campaigns
- Segmentation and personalization tools
- AI recommendations
- Real-time tracking
- Ecom features
- SAP integration
- Loyalty module
- GDPR ready
- Scalability capability
The Bottom Line
SAP Emarsys lets you:
- Reach your customers, where they are
- Enjoy proven, ready-made campaigns
- Have AI help you convert more customers
