Emma – Nonprofit Email Marketing Goodness

Expert Verified by Leandro Langeani, BBA

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overall

5/5

FROM

$99/mo

"Nonprofit Email Marketing Goodness"

TL;DR

Emma lets you send beautiful, targeted email campaigns that grow your audience and drive donations. Stunning templates + effortless automation + nonprofit-friendly features. Effective emails, every time.

Pros

  • Smart automations
  • Outstanding templates
  • Collab tools

Cons

  • Not great for ecom
  • Not suited for power users
  • Limited customization

What is Emma?

Emma is an email marketing platform where nonprofits, community orgs, and purpose-driven brands send campaigns that bring in results.

Our Verdict — Best For Nonprofits

The Best Part:

  • Eye-candy. Emma’s email templates are absolutely stunning, and help your message come across with more oomph.

The Worst Part:

  • Not suited for ecom. If you need deep integrations and multi-channel logic, Emma isn’t gonna be the best fit for you.

Get it if you want to raise awareness and inspire donations, all with beautiful, awe-inspiring emails.

Best For

Emma is best for nonprofits, associations, and local organizations that need to raise money for their missions.

Top Features

  • Beautiful templates. You don’t need a designer to create beautiful emails — Emma has got your back with stunning templates you can use.

  • Loads of integrations. Add Emma to your tech stack, and have it talk to Eventbrite, SurveyMonkey, and your favorite CRM, to name a few.

  • What works best? Track opens, clicks, unsubscribes, and learn which emails make donors act more.

  • White-glove support. Emma’s support team and onboarding experts help you create better campaigns and build your list faster.

  • Automation overload. Set up welcome series, donation thank-yous, and re-engagement campaigns in a few clicks.

What do customers love about Emma?

  • Beautiful email templates
  • Outstanding customer service
  • Loads of interesting third-party integrations
  • Smart email tools
  • Automation templates
  • Suited for teams
  • Consistent branding features
  • Easy to use 
  • Advanced reporting
  • Used by thousands of nonprofits

The Bottom Line

Emma lets you:

  • Grow donor engagement
  • Automate fundraising
  • Send beautiful campaigns that connect

🚨 FEATURED PRODUCT

7-Figure Blog In 12-24 Months

Playbook

The 7-figure content strategy we use to grow business's content marketing channel to over $100k per month. Updated for 2025 with the latest AI strategies + apps working now.

"I offered him $100,000... for six months... to execute his content strategy for AppSumo."

- Noah Kagan, CEO of AppSumo

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