Sendlane – All-in-One DTC Marketing Platform

Expert Verified by Leandro Langeani, BBA

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overall

5/5

FROM

$600/mo

"All-in-One DTC Marketing Platform"

TL;DR

Sendlane lets you power your DTC brands with flawless emails and SMS. Ecom-specific features + popups + revenue attribution. A DTC powerhouse.

Pros

  • Built for ecom
  • Email + SMS + popups
  • 24/7 live chat support

Cons

  • It’s a bit pricey
  • Steep learning curve
  • Could have more integrations

What is Sendlane?

Sendlane is an email marketing platform where DTC brands can send email, SMS, pop ups, and even track customer behavior… all so you  drive more revenue.

Our Verdict — Best for DTC Ecommerce Brands

The Best Part:

  • What works? Sendlane shows you exactly how much money each email and SMS campaign makes… no guessing.

The Worst Part:

  • Small list, big bill. Sendlane’s pricing is geared towards killer ecommerce brands. For those just getting started, it might feel like a stretch.

Get it if you want an email marketing platform made for DTC brands.

Best For

Sendlane is best for fast-growing DTC brands that are ready to scale.

Top Features

  • All-in-one, for everyone. Email, SMS, pop ups… All that from a clean, centralized dashboard. Track sales like never before.

  • Ready to go. Sendlane integrates with Shopify, WooCommerce, and other ecommerce platforms to pull in real-time product and customer data, out of the box.

  • Behavior based automations. Trigger emails and texts based on what your customers do — or don’t do. Thinkcart abandons, page views, or purchases.

  • Smart recommendations. Leverage purchase history and behavior to send personalized offers that drive clicks and conversions.

  • Predictive emails. Sendlane’s AI figures out the best time to send each email to every subscriber. More opens, more clicks, more sales.

What do customers love about Sendlane?

  • Designed with ecom in mind
  • Many channels under one roof
  • Real-time sync
  • Smart segments
  • Great automation builder
  • Deep ecom integrations
  • Templated campaigns
  • Pop up builder
  • SMS sender
  • Live chat support

The Bottom Line

Sendlane lets you:

  • Run campaigns across email, SMS, and popups
  • Track revenue, not just ‘open rates’
  • Automate the customer journey from A to Z

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