overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"The Email Tool Everyone Knows"
TL;DR
MailChimp lets you run email campaigns with ease. Tons of templates + solid free plan + audience segmentation. A well-rounded tool for startups.
Pros
Cons
What is MailChimp?
MailChimp is an email marketing platform where you can get started easily, with a free plan, and a user-friendly interface.
Our Verdict — Best For Growing Businesses
The Best Part:
Feature-packed free plan. MailChimp’s includes automation, segmentation, and a website builder… even on the free plan!
The Worst Part:
Can get expensive fast. The free plan is a great way to get started, but as you grow, the pricing climbs pretty quickly.
Get it if you want an easy-to-use email platform that’s great for beginners.
Best For
MailChimp is best for small businesses, startups, and marketers who want a beginner-friendly email marketing tool with a solid free plan.
Top Features
Solid free plan. MailChimp’s free account is good for 500 contacts, basic automation, advanced segmentation, forms, and a lot more.
Fits like Lego. MailChimp fits right into your tech stack. Integrate it with Shopify, Canva, Salesforce, and 300+ other apps.
Drop-and-go. The drag-and-drop editor lets you create beautiful emails within a couple of minutes, no coding needed.
Before, during,and after emails. Create landing pages, ads, surveys, and much more with over 40+ other tools for you to grow your business with.
Customer journey builder. Get complex email sequence templates, proven to increase engagement and sales across industries.
What do customers love about MailChimp?
- Extra-user-friendly interface
- Nice free plan
- High email deliverability rates
- Advanced audience segmentation and analytics
- Drag-and-drop builder
- Built-in landing page and website builder
- Automation tools
- 300+ third-party app integrations
- Ability to send postcards
- AI content creation
The Bottom Line
MailChimp lets you:
- Get started with email marketing for free
- Integrate tons of other apps you use daily
- Do advanced stuff like automation and segmentation
