overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"Old School Reliable. New School Smart."
TL;DR
IContact lets SMB’s enjoy the power of big-time email marketing, without all the complexity. Simple interface + powerful features + high deliverability. True email marketing OG.
Pros
Cons
What is IContact?
IContact is an email marketing platform where small and midsize businesses can do enterprise-level email marketing on a budget.
Our Verdict — Best For SMBs
The Best Part:
Professional without getting “fancy.” IContact balances smart features like automation and segmentation with an easy-to-use interface that never overwhelms.
The Worst Part:
Not built for tinkerers. You won’t find deep ecommerce features or ultra-custom automation logic in IContact.
Get it if you want a reliable, straightforward email tool backed by stellar support.
Best For
IContact is best for SMBs who want a reliable email platform with stellar support, for an affordable price tag.
Top Features
1-on-1 marketing coaching. When you’re on the Pro tier or higher, you can get personal marketing coaching to help fine-tune your email strategy.
Smart campaigns. Use the “Smart Sending” feature to send campaigns only to subscribers who are actively engaging with your emails, for higher engagement rates and better sender reputation.
Surveys and polls. Add interactive elements to your emails to better understand your audience, and help them move closer to the sale.
Gets your emails delivered. Built-in spam testing and authentication features will get your emails into inboxes, not junk folders.
Integrated landing pages. Create simple, effective landing pages that are optimized for conversions, right from your IContact dashboard.
What do customers love about IContact?
- Great deliverability
- Friendly customer support
- “Fancy-free” tools that work
- Personalized coaching on Pro plans
- Integrated landing pages
- SMB-friendly pricing
- Surveys and polls included
- Smart campaigns
- Doesn’t nickel-and-dime you on add-ons
The Bottom Line
IContact lets you:
- Enjoy SMB pricing with pro-level features
- Inbox more emails
- Get real support from real human-beings
