overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"Marketing Automation That Drives Revenue"
TL;DR
Adobe Marketo Engage lets you build high-powered, multi-step marketing campaigns for longer-cycle sales. Powerful automations + full of integrations + multi-touch campaigns. Your long-term sales, automated.
Pros
Cons
What is Adobe Marketo Engage?
Adobe Marketo Engage is an email marketing platform where B2B teams can build multi-touch campaigns that attract, score, and convert leads.
Our Verdict — Best For B2B Automation
The Best Part:
All rounded fighter. Marketo does emails, tracks behavior, scores leads, automates personalized journeys, and feeds clean data back into your CRM. Full-funnel marketing automation.
The Worst Part:
Far from plug-and-play. Expect to invest time, money, and team resources to onboard, configure, and get ROI with Marketo.
Get it if you want enterprise-grade automation.
Best For
Adobe Marketo Engage is best for mid-to-large B2B teams who need marketing campaigns that sell.
Top Features
Smart email automation. Trigger personalized emails and campaigns based on user behavior, lead scoring, or exact timing.
Lifecycle staging. Qualify, score, and route leads based on their intent, behavior, CRM updates, and more.
Multi-touch campaign builder. Design dynamic workflows that span across email, SMS, webinar, ads, and much more.
600+ third-party integrations. Marketo connects with your entire stack. CRM, webinar tools, ad platforms, and so on.
Reliable attribution. Track real revenue drivers, from first click to closed deal.
What do customers love about Adobe Marketo Engage?
- Lead scoring powers
- Full-funnel visibility
- Outstanding Salesforce integration
- 600+ third-app integrations
- Endless customization capabilities
- Precise segmentation and targeting
- Sales attribution features
- Ability to automate complex buyer journeys
- Tons of automation triggers
- Built for longer sales cycles
The Bottom Line
Adobe Marketo Engage lets you:
- Automate B2B marketing funnels across channels
- Qualify and convert leads
- Integrate automations within your tech stack
