overall
FROM
CATEGORY: EMAIL MARKETING SERVICES
"The B2C Conversion Machine"
TL;DR
Klaviyo enables you to turn casual leads into obsessed buyers. Deep customer insights + predictive analytics + multi-channel campaigns. It’s a complete B2C revenue engine.
Pros
Cons
What is Klaviyo?
Klaviyo is an email marketing platform where B2C brands turn leads and one-time shoppers into lifetime superfans.
Our Verdict — Best For B2C Brands
The Best Part:
Timing is everything. Klaviyo helps you visualize exactly who your customers are, what they want, and when they're ready to buy... so you can strike more irons while they’re hot.
The Worst Part:
Premium everything. Klaviyo is a premium tool, and it’s priced accordingly. There’s not a lot of room for bootstrapped businesses in it.
Get it if you want to turn casual transactions into long term clients.
Best For
Klaviyo is best for B2C brands who are tired of ‘doing email marketing’ and want to nurture profitable, long-term relationships with their clients.
Top Features
B2C flows. Klaviyo comes with a selection of pre-built automation for loads of B2C stuff, like cart recovery, welcome series, win-backs, and much more.
Predictive analytics. Pinpoint who’s about to buy, who's at risk of leaving, and who's your most-likely next VIP customer, to meet people where they are.
Personalized customer paths. Create personalized customer journeys based on the action your leads take, and make more relevant offers.
Multiple touchpoints. Reach your customers via email, SMS, social, and more… all under the same roof.
Slice and dice. You can segment customers based on their behavior, preferences, and predicted actions. More reasons to get in touch.
What do customers love about Klaviyo?
- B2C specific templates
- Predictive analysis
- Deep data integration
- Campaign-level revenue attribution
- Smart segmentation capabilities
- Many customer-centric features
- Loads of incredible brands as their customers
- Superb automation builder
- Deep, meaningful analytics
- Reliable customer support
The Bottom Line
Klaviyo lets you:
- Turn casual shoppers into fans
- Predict customer behavior
- Run loads of B2C specific campaigns
