ConvertKit – Every Creator’s Dream Tool

Expert Verified by Leandro Langeani, BBA

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overall

5/5

FROM

$15/mo

"Every Creator’s Dream Tool"

TL;DR

ConvertKit lets you seamlessly organize all aspects of marketing yourself as a creator. Audience growth + automation + sales. Everything you need under one roof.

Pros

  • Built-in digital marketplace
  • Great landing page templates
  • Proven sales funnels

Cons

  • No drag-and-drop email editor
  • Not too many email templates
  • No landing pages designer tool

What is ConvertKit?

ConvertKit is an all-in-one email marketing platform where you can send personalized emails, create automated sales funnels, and track the performance of your campaigns in real-time.

Our Verdict — Best Email Marketing Software

Price: Starts at $15/month

The Best Part:

  • It's incredibly user-friendly. ConvertKit is designed with a clean and straightforward interface that can be easily navigated by creators of all levels — making the process of managing marketing tasks less daunting and time consuming.

The Worst Part:

  • Basic email editor. ConvertKit only offers a simple, text-based email designer, without the regular drag-and-drop builders most competitors have. 

Get it if you want a full-blown email marketing app that lets you manage your subscriber list, set up automated workflows, and to sell your products directly.

I recommend you get started with a 14-day free trial, then upgrade to the Creator Pro plan for $290/year.

(14-day free trial)

Best For

ConvertKit is best for creators who want a user-friendly platform to grow and monetize their audience, automate their marketing campaigns, and sell digital products effortlessly.

Top Features

  • Full migration DFY. ConvertKit’s team of experts makes switching platforms a breeze, handling all the heavy lifting of transferring your data so you can focus on what matters — connecting with your audience.
  • Email marketing king. ConvertKit has everything you need for email marketing. It allows you to craft personalized emails, set up automated sequences, and even A/B test your subject lines for maximum performance.
  • Sales funnel creation. ConvertKit lets you design a step-by-step path that smoothly leads your subscribers from their first interaction with your brand all the way to making a purchase.
  • Subscriber scoring. ConvertKit provides a way to measure how often your subscribers interact with your emails, helping you identify who's most engaged with your messages.
  • Ecommerce features. You can sell your digital products right outta ConvertKit, without the need of third-party apps.

What is ConvertKit used for?

ConvertKit is mainly used for email marketing. It's designed to help content creators like bloggers, podcasters, and YouTubers grow their audience and make money online. With ConvertKit, you can create and manage email campaigns, automate your email sequences, and engage with your email subscribers.

What is ConvertKit and how does it work?

ConvertKit is an email marketing platform that enables you to capture email addresses, send out newsletters, and automate email marketing sequences. Start by importing your email list or capturing new email addresses with ConvertKit’s forms and landing pages. Then segment your lists based on user behavior or other criteria, and send out your targeted campaigns.

Which is easier to use MailChimp or ConvertKit?

Both platforms have their merits, but many users find ConvertKit to be more straightforward with a cleaner, more intuitive interface. MailChimp has more features... but it can feel a bit overwhelming if you're new to email marketing tools. ConvertKit makes the whole process simpler, especially for those content creators who are allergic to complicated tech.

Can I use ConvertKit as a CRM?

While ConvertKit isn't a full-fledged Customer Relationship Management (CRM) system, it does offer some basic CRM functionalities. You can tag and segment your subscribers, track their interactions, and automate follow-ups based on behavior, for example.

What do customers love about ConvertKit?

  • High email deliverability rates
  • A quick an easy tool to set up your email marketing workflows
  • Intuitive email editor which makes crafting your email marketing campaigns a breeze
  • Advanced email marketing features like tag-based system and visual automation builder 
  • Third-party integrations with the ability to integrate marketing automation features
  • Landing page templates that are highly effective for capturing email addresses
  • All types of opt-in forms which are customizable and embeddable
  • Visual editor for creating unlimited landing pages, even for beginners
  • No transaction fees when selling products or services
  • The free plan available that lets beginners start building email lists without upfront costs
  • An intuitive platform for many of your marketing efforts. Manage your email lists, automations, and even basic ecommerce features all in one place

The Bottom Line

ConvertKit lets you:

  • Manage and engage your email list with an intuitive and powerful platform.
  • Create and automate beautifully designed email campaigns without needing a degree in computer science.
  • Scale your content creation business with built-in commerce features and robust integrations.

You can get started with a free 14-day trial

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