Today there are 84 different video sales letter software. We spent 73 hours comparing the top 50 to find the seven best you can use to create stunning video sales letters.
What is the Best Video Sales Letter Software?
- Doodle Maker — best of the best
- EasyVSL — best for text-based VSLs
- VEED — best for recorded VSLs
- Panopto — best for face-to-camera VSLs
- Lumen5 — best for marketers
- Moovly — best for trainers and coaches
- Adobe Premiere Pro — best for enterprises
1. Doodle Maker
Our Verdict — Best Of The Best
Price: $69
Doodle Maker is a superb AI-powered doodle creator. We think it’s the best video sales letter software because of its outstanding artificial intelligence that makes creating VSLs a walk in the park.
The Best Part:
- Superior AI technology. Doodle Maker's AI technology makes creating VSLs a breeze with features such as automated video generation, optimized transitions, and auto voiceover synchronization.
The Worst Part:
- Cloud-based only. Doodle Maker works exclusively as a cloud-based platform, which means it can’t be used when you’re offline.
Get it if you want an all-in-one doodle video solution to create captivating sales letter videos that drive results.
I recommend you get the Doodle Maker Enterprise License for $69.
(30-day money-back guarantee)
Best For
Doodle Maker is best for entrepreneurs and businesses that want to leverage the power of artificial intelligence to create captivating VSL’s within minutes.
Top Features
- Multilingual translation. Break language barriers and reach a global audience, with on-the-fly video translations into 60+ languages.
- High-quality voice overs. Bring your videos to life with 160+ natural-sounding voices in many languages and accents.
- Comprehensive editing tools. Customize your videos with different hand styles, color options, royalty-free music, and an array of other editing tools.
- Watermark customization. Protect your work and add a unique flair by incorporating personalized watermarks into your videos.
- Diverse video styles. Pick the perfect backdrop for your video sales letters, with options like whiteboard, blackboard, glassboard, or even custom backgrounds to keep everything in-brand.
Pricing
Doodle Maker offers a single pricing plan:
- Doodle Maker Enterprise License: $69 one-time payment, for entrepreneurs and businesses that want a feature-rich, budget-friendly solution to create high-quality doodle VSLs.
Try Doodle Maker today with a 30-day money-back guarantee.
2. EasyVSL
Our Verdict — Best For Text-based VSLs
Price: Starts at $97
EasyVSL is a great software for anyone who wanst to create text-based VSLs. We think it’s the best for text-based VSLs because of its ability to turn your VSL script into AI voice overs.
The Best Part:
- Text-to-speech voice overs. EasyVSL allows you to convert your written content into natural-sounding voice overs.
The Worst Part:
- Pricey entry fee. EasyVSL requires a $97 upfront payment, then $9.99/month.
Get it if you want a quick and efficient way to produce text-based VSLs that drive sales and keep people engaged.
I recommend you go all-in with the Option 2 plan for $197/year.
(30-day money-back guarantee)
Best For
EasyVSL is best for business owners who want to create captivating text-based VSLs.
Top Features
- Voice over integration. Complement your text-based VSLs with professional voiceovers, either by recording on the spot or importing pre-recorded audio files.
- Automatic video translation. Reach global audiences with EasyVSL’s instant translation features for on-screen text and voice overs, in over 70 languages.
- Engaging text animations. Draw attention to your VSL with EasyVSL's big collection of text animation options, colors, and effects.
- Intuitive timeline editor. Create and edit your VSLs effortlessly with EasyVSL's advanced timeline editor, featuring user-friendly controls such as timeline snapping, zooming, and instant cuts.
- One-click video sharing. Quickly publish your VSLs to top platforms like YouTube and Vimeo via EasyVSL's one-click syndication feature.
Pricing
EasyVSL offers two pricing plans:
- Option 1: $97 for the first month, then $9.99/month for small business owners who prefer a monthly subscription and plan to use EasyVSL for several months.
- Option 2: $197/year for small business owners who want to commit to a yearly subscription and save on VSL software costs in the long run.
Try EasyVSL today with a 30-day money-back guarantee.
3. VEED
Our Verdict — Best For Recorded VSLs
Price: Starts at $25/month
VEED is an online video editor that records your screen and webcam straight from the browser. We think it’s the best for recorded VSLs because you can film the pitch, subtitle it, and send the link without installing anything.
The Best Part:
- The whole pitch happens in one browser tab. Record your screen and your face, trim the dead air, drop in auto subtitles, and hand the prospect a link — no software to install on your machine or theirs.
The Worst Part:
- Your brand kit starts on the Pro plan. Logo, brand colors and fonts are not on the entry plan, so on Creator every VSL gets dressed by hand at $25/month, and the kit only shows up at $45/month.
Get it if you want to record and send a video sales letter today, from the browser you already have open.
I recommend you get started with the free plan, then upgrade to the Creator plan for $25/month.
(free plan available)
Best For
VEED is best for founders, sales teams and agencies that want to put a face on the pitch and get the video out the same day.
Top Features
- Free screen and webcam recorder. Record the pitch, the demo, or both at once inside the browser, then edit it in the same tab.
- Unlimited auto subtitles. Every paid plan transcribes the video automatically, which matters when most of the feed watches with the sound off.
- Translate into 50+ languages. From the Pro plan up, the same VSL gets subtitled and voiced in another language instead of being filmed again.
- Brand kit. Logo, colors and fonts are saved once and applied to every video, so a team of five does not ship five different-looking VSLs.
- AI tools on credits. Text-to-video, AI avatars and AI voice run on the same credit balance — 500 credits on Creator, about 125 AI videos a month.
Pricing
VEED offers four pricing plans:
- Creator: $25 per user/month (or $12 per user/month billed annually) for 500 credits — about 125 AI videos — with no watermark, unlimited auto subtitles and the full audio and video catalog.
- Pro: $45 per user/month (or $22 per user/month billed annually) for 2,500 credits, multiple brand kits, translation into 50+ languages and up to 12 hours a month of AI voice.
- Studio: $79 per user/month (or $39 per user/month billed annually) for 15,000 credits, custom templates and up to 80 hours a month of AI voice.
- Enterprise: Custom pricing for teams that need centralized management, review mode and privacy controls.
Annual subscriptions provide a 51% discount.
Try VEED today with the free plan.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Doodle Maker — best of the best
- EasyVSL — best for text-based VSLs
- VEED — best for recorded VSLs
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Doodle Maker | 30-day money-back guarantee | $69 |
EasyVSL | 30-day money-back guarantee | Starts at $97 upfront + $9.99/mo |
VEED | Free plan | Starts at $25/mo |
Panopto | Free plan | Starts at $14.99/mo |
Lumen5 | Free plan | Starts at $29/mo |
Moovly | Free plan | Starts at $99/mo |
Adobe Premiere Pro | 7-day free trial | Starts at $31.49/mo |
Here are the top 50 video sales letter software we considered in this review:
- Doodle Maker
- EasyVSL
- VEED
- Panopto
- Lumen5
- Moovly
- Adobe Premiere Pro
- Animoto
- Invideo
- LeadPlayer
- Vidnami Pro
- VidPress
- VideoMakerFX
- Wistia
- Webex
- Vimeo
- ScreenFlow
- Powtoon
- Doodly
- Magisto
- Kaltura
- EasyWebinar
- Demio
- ClickMeeting
- Camtasia
- Wideo
- Raw Shorts
- Biteable
- Visme
- Prezi
- Renderforest
- Microsoft PowerPoint
- VistaCreate
- Unity
- Prezent
- Pictory
- Bynder
- Hippo Video
- Covideo
- Kahoot!
- Mentimeter
- Google Slides
- Wondershare
- Blender
- MAXON Cinema 4D
- Moho Pro
- Animatron
- Piktochart
- Xtranormal
- Stupeflix Studio
Frequently Asked Questions About Video Sales Letter (VSL) Software
What is the best video sales letter software?
Doodle Maker is our top pick for VSLs. Its AI gives you automated video generation, optimized transitions, and auto voiceover synchronization.
Which VSL software should I choose?
Match the tool to what you are making. Go with Doodle Maker overall, EasyVSL for text-based VSLs, VEED when you want to record and edit in the browser, and Panopto for face-to-camera videos.
Is there free video sales letter software?
Yes. Panopto, Lumen5, and Moovly each give you a free plan before their paid tiers.
Which VSL software is best for text-based videos?
EasyVSL is the one to reach for when your VSL is text-based. Its text-to-speech turns your written content into natural-sounding voice overs.
Can AI create a video sales letter?
Yes. AI can do a lot of the work. Doodle Maker handles automated video generation and auto voiceover sync, and EasyVSL turns your written content into audio with text-to-speech.
What should I look for when buying VSL software?
Prioritize high-converting output, built-in video editing, and the ability to turn a traditional sales letter into a VSL. Also look for a sound-effects library, detailed analytics to track performance, and tools to reshape your pitch into video.
What is the best VSL software for face-to-camera videos?
Panopto is our pick for face-to-camera VSLs, and it gives you a free plan. Reach for it when you want to record yourself on camera.
Should I choose EasyVSL or VEED?
Choose EasyVSL when the VSL is built from a written script, and VEED when you want to record yourself or your screen. VEED subtitles the recording automatically and runs in the browser, with nothing to install.
What to look for when buying VSL software?
- High-converting video sales letter to make the sales process quicker
- Integrated video editing tools
- The ability to turn traditional sales letters into VSLs to improve conversion rates
- A library of sound effects for extra punch in your videos
- A suite of marketing tools to make their marketing campaigns match the proper marketing strategy
- Video titles creator to attract potential buyers
- Detailed analytics to track VSL performance
- Gallery of examples of video sales letters
- Converting text-based pitch in video formats
- Visual tools to enhance the visual appeal of your VSLs
- The ability to create an effective video sales letter without knowing much about creating good video content
- Tools to transform a pitch in video format
- Coupling it with Sales Intelligence Tools to deliver their offers to highly relevant leads
The Bottom Line
To recap, here are the best video sales letter software to try this year:
- Doodle Maker — best of the best
- EasyVSL — best for text-based VSLs
- VEED — best for recorded VSLs
- Panopto — best for face-to-camera VSLs
- Lumen5 — best for marketers
- Moovly — best for trainers and coaches
- Adobe Premiere Pro — best for enterprises