Skool – Like Facebook Groups, But Better

by Chris Von Wilpert, BBusMan • Last updated May 17, 2024

Expert Verified by Leandro Langeani, BBA

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"Like Facebook Groups, But Better"


Skool let's you make a living online doing what you love. 1-login for your community + courses + events + recurring billing. Simplify your life.


  • Everything in one place
  • 1-click email broadcasts
  • Collect recurring payments


  • No landing pages
  • No video hosting
  • No free migration

What is Skool?

Skool is a community platform where you can host your own subscription community online and get paid for it every month.

Our Verdict — Best Community Platform For Content Creators

Price: $99/month

The Best Part:

  • Everything in one place. You can host your community, courses, and weekly/monthly coaching call schedule all in one place.

The Worst Part:

  • No landing pages. You can’t make a landing page to sell your community. You’ll need a separate landing page builder to do that.

Get it if you want the best community platform to keep your paying members active and engaged, so they never want to leave your group.

I recommend you get started with the 14-day free trial, then upgrade to the $99/month plan.

(14-day free trial)

Best For

Skool is best for course creators, coaches, consultants, YouTubers, and bloggers who want to monetize their audience with an online subscription community.

Top Features

  • Send community posts via email to your members. Click one button to send any post you make in your group to all your members via email.
  • 1-on-1 private chat. Let your members private message you 1-on-1, or turn off private chat to keep every discussion public.
  • Daily email digests. Your members automatically get sent daily digest emails to keep them active, engaged, and up-to-date. They can change these to weekly, every 14 days, or monthly by themself.
  • Unlimited course hosting. Add courses that everyone gets access to, or lock courses and only give members access once they score enough points (earned by engaging inside your community).
  • Collect monthly recurring payments. Charge your members a monthly recurring subscription to make a living from your community.


Skool offers one pricing plan:

  • Skool: $99/month for one group with access to all community features.

Try Skool today with a free 14-day trial.

Who started Skool?

Skool was started by Sam Ovens in 2019. Sam is a serial entrepreneur who sold his $30M coaching business in 2023 to go “all-in” on growing Skool.

Does Skool have an app?

Yes, Skool has both a web app and mobile app.

How much does Skool cost?

Skool costs $99/month, with a 14-day free trial.

What is Skool used for?

Skool is used for hosting your own subscription community.

Is Skool free?

No, but there is a 14-day free trial. Then it costs $99/month for unlimited members.

How does Skool work?

Skool works by giving you an online platform where you can host your community, courses, and events (i.e. Zoom calls) in one place.

How do I cancel my Skool subscription?


Can you make $100k/month on Skool?

Yes, a YouTuber named Hamza launched his Skool community for $499 + $99/month. He enrolled 241 new members in 4 days, making $117,162 upfront (after Stripe fees) + $23,859/month recurring.

What do customers love about Skool?

  • A community app for desktop and mobile

  • Helpful community of 10,000+ current users to share ideas

  • Ability to create online communities effortlessly

  • Built-in community calendar for weekly/monthly Zoom calls

  • Making an active community people enjoy being a part of

  • The private community experience with sleek interface

  • 1-click email broadcast feature for new community content

  • Host unlimited online courses for one simple plan price

  • Pleasant user experience with simple back-end menu

  • Video hosting included with every e-learning community

  • Made by an online entrepreneur who has his own community of students

  • Easier to use than other popular platforms that cost more

  • Simple back-end interface for the community owner

  • The only community tool that's like a Facebook group, but better

  • Direct messaging feature for community feedback

  • Online course creation feature to build a community of learners

  • Gamification aspect to give a different level of access to every member

  • New player in the online course platform market with impressive user base

  • Better than teachable courses (no cluttered interface)

  • You can use it to deliver better coaching programs

  • Everyone in the community has calendar access for upcoming events

  • Pricing is one basic plan that includes everything

The Bottom Line

Skool lets you:

  • Create a subscription community. Like a Facebook group, but better. 
  • Make a living online doing what you love.
  • Have 1-login for your community + courses + events + recurring billing.

You can get started with a 14-day free trial.

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