$100,000 Per Month (With 7 Content Marketing Articles)

Published: March 2nd, 2020.
by Chris Von Wilpert

Today I’m going to show you how you can build a $100,000 per month content machine (with 7 content marketing articles).

In fact, the strategies in these articles are the EXACT same ones I used to grow a client’s site to $112,500 per month sales (using nothing but content):
$100,000 per month content marketing channel

Grab my step-by-step case study to see how I made $100,000 from ONE blog post (with $688.71 ad spend).

Then read on to see how to scale your content machine past $100,000 per month!

1. How To Get Started With Content Marketing (w/ Three $100,000 Examples)

what is content marketing featured image

What (tf) is content marketing? How (tf) do you make money with it?

My civilian friends kept asking me. So I wrote this satirical guide to explain step-by-step how to use content marketing to grow a business.

Learn what makes a great content marketer, and how you can be more effective than someone who just does SEO.

Goal: To give you clear focus on how to make money with content marketing.

Article Type: Funny, entertaining, satirical guide (w/ free content marketing examples video).

Reading Time: 7 minutes.

Link: https://contentmavericks.com/what-is-content-marketing/

Key Takeaways:

  1. One Million Dollars. How one bald guy made $1 million dollars after taking a new content marketing course (you’ll laugh when you see how he did it).

  2. Three $100,000+ Real-Life Examples. How three different companies in three different industries made over $100,000 sales with content marketing.

  3. Content Marketing vs SEO. Why so many content marketers obsess over SEO, and what you need to do to be more effective than an SEO marketer.

2. How To Find Content Topics (To Rank #1, Land $10M Clients + More)

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How can you make sure your content is going to work BEFORE you write it? Topic research.

In this article I will show you 10 techniques I use to come up with content ideas.

Every technique is proven so you know you’re investing your time in creating content that will convert.


Goal: To find content topics that drive traffic, leads, and sales.

Article Type: Step-by-step strategy (w/ free content marketing examples video).

Reading Time: 5 minutes.

Link: https://contentmavericks.com/content-ideas/

Key Takeaways:

  1. The Golden Topic Technique. How to find content topics you can rank for on Google in the top 50 (or better) in 48 hours.

  2. The Twitter List Technique. How to find content topics that get the attention of CEO's and CMO's at $10M+ B2B companies.

  3. The Dog Eat Dog Technique. How to find content topics guaranteed to drive leads from your ideal customers.

See a real-life example of how I used The Twitter List Technique to land $100,000 worth of client work:

3. How To Plan Your Content (To Go From 0-100,000 Visitors Per Month)

content calendar template featured image

Want a plan to go from 0 to 100,000 website visitors with your content?

In this article I will show you the content calendar template I use. And how I prioritize what content to create first.

Inside is a short two minute video so you can see what I do, save time and get results fast.


Goal: To plan how you’ll go from 0-100,000 visitors per month fast.

Article Type: Step-by-step tutorial (w/ free content calendar template).

Reading Time: 5 minutes.

Link: https://contentmavericks.com/content-calendar-template-google-sheets/ 

Key Takeaways:

  1. Three Content Types. The three types of content that work best. I add them to my content plan so I know I will get traffic, leads AND sales.

  2. Traffic Potential. How to find how much traffic potential a content topic has BEFORE you create it.

  3. Ranking Potential. How to find opportunity gaps for a content topic, so you know it will drive long-term organic traffic for your business.

4. How To Write Your Content (To Rank #1 Almost Every Time)

website template rank featured image

Want to get your content past the point of being “just informative” and convert to leads and sales?

In this article I will show you the template I use to write my content (and train my team) so they can do it for me.

Follow this template if you want a repeatable writing structure/process for creating slam dunk content every time.


Goal: To write your content using a proven, repeatable structure.

Article Type: Step-by-step strategy (w/ free content writing template).

Reading Time: 7 minutes.

Link: https://contentmavericks.com/website-content-template/ 

Key Takeaways:

  1. The Outline. How to come up with unique, original content by making your content writers answer one question BEFORE they start writing. 

  2. The Headline. The Gorilla Headline Testing Technique I use to find the best headline for my content so it gets virally shared in my market.

  3. The Action. How I use “next-step offers” that naturally convert visitors into leads, and eventually customers.

5. How To Optimize Your Content (To Convert 10-25% Of Traffic To Leads)

content optimization guide featured image

Does your blog content convert less than 10% of your traffic to leads? 

Creating evergreen content that ranks and pulls traffic is good. But if you can’t drive conversions, you’ll never be able to generate a stable income.

In this article I will show you how I optimize a single piece of content to convert 10-25% of traffic to leads.


Goal: To optimize your content to convert 10% of traffic to leads.

Article Type: Step-by-step strategy (w/ free content optimization checklist).

Reading Time: 7 minutes.

Link: https://contentmavericks.com/content-optimization/ 

Key Takeaways:

  1. Content Upgrade 2.0. A repeatable method of getting leads, so I always have a solid sales pipeline and peace of mind.

  2. Hemingway Editor. A free app I use to make sure my writing is at a 6th grade reading level, so people actually consume the content.

  3. Lossy Image Optimization. How I use “lossy compression” to reduce my image file sizes by 60-90% so my content loads faster.

6. How To Promote Your Content (To Get 80,000+ Visits To One Blog Post)

content distribution strategy featured image

Want a plan to increase your website traffic (without creating new content)?

In this article I will show you the content distribution strategy I used to get 87,591 visitors to one piece of content.

If you want to know where and how to distribute your content to grab your target markets attention, read this.


Goal: To promote your content to get 1,000+ visitors.

Article Type: Step-by-step strategy (w/ free content distribution checklist).

Reading Time: 15 minutes.

Link: https://contentmavericks.com/content-distribution/strategy/ 

Key Takeaways:

  1. 1,000 True Fans. The True Fan Multiplier Method I used to get my first 1,000 true fans with one piece of content.

  2. Free Traffic Multipliers. Free traffic methods I use to get maximum exposure for a piece of content when it goes live.

  3. Paid Traffic Multipliers. Paid traffic methods I use to lower my cost per click and distribute my content at a profit.

7. How To Track Your Content Marketing Performance (To See Your True ROI)

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Want to show quantifiable, verifiable results from your content marketing efforts?

In this article you can use my smart filter to pick your #1 content marketing goal. You’ll then see exactly what metrics you need to track.

Show off the results to your boss, client, or office dog, and bask in the glory.


Goal: To track your content marketing performance.

Article Type: Filterable list (w/ free Google Analytics tracking guide).

Reading Time: 3 minutes.

Link: https://contentmavericks.com/content-engagement-metrics/ 

Key Takeaways:

  1. Increase Website Traffic. Have a goal to increase website traffic? See the five metrics you need to track, and how to track them.

  2. Grow An Email List. Have a goal to grow your email list? See the two metrics you need to track, and how to track them.

  3. Generate Sales. Want to measure how your content marketing translates into new business? See the three metrics you need to track, and how to track them.

8. Bonus #1: How To Scale Your Content Marketing (From $0 To $100K Per Month)

ski slope strategy featured image

Want a system to create content that consistently converts visitors into leads, and leads into customers?

Say hello to The Ski Slope Strategy.

In this bonus case study I will show you how I scaled to 1,000,000+ visitors and 1,000+ sales for a client using The Ski Slope Strategy.


Goal: To scale your content marketing to $100,000 per month.

Article Type: Step-by-step strategy (w/ free Ski Slope content swipe file).

Reading Time: 7 minutes.

Link: https://contentmavericks.com/ski-slope-strategy/ 

Key Takeaways:

  1. Green Circle Content. How to build topic clusters (the right way) to get new organic traffic to your website.
  2. Blue Square Content. How to run quarterly marketing promotions to get new leads.
  3. Black Diamond Content. How to promote case studies to convert traffic and leads into new customers.

9. Bonus #2: How I Made $100,000 From One Blog Post (With $688.71 Ad Spend)

$100,000 blog post

Want to get high quality leads who are willing to pay for $10,000+ retainers?

In this bonus case study I show you step-by-step how I generated $100,000 worth of client work from one piece of content.

Every page is filled with screenshots so you can copy EXACTLY what I did.


Goal: To get $100,000 worth of client work with one blog post.

Article Type: Case study (w/ free content promotion video).

Reading Time: 5 minutes.

Key Takeaways:

  1. One Blog Post. How to come up with a topic for one blog post that can outperform 100's of fluff pieces and attract high quality leads.
  2. 20-Point Content Promotion Framework. A video of the framework I used to promote the blog post and land $100,000 worth of client work.
  3. Hire Amazing Writers. How to get other people to write epic blog posts like this for you.

What Else Do You Want To Learn About Content Marketing?

All of the articles on this page represent years and years of lessons I’ve learned growing businesses with content marketing past $100k/mo sales.

I tried to cover everything from getting started, to finding a topic, to scaling up to 1,000,000+ traffic and 1,000+ customers.

I even documented step-by-step how I generated $100,000 worth of client work with one blog post. You can download it here (and see an “over-the-shoulder” video of exactly what I did to promote the blog post):

If I haven’t answered your current content marketing challenge in one of the above articles, let me know in the comments:

What’s the single biggest challenge you have getting more leads and sales with content marketing in your business (or your client's business)?

I personally answer every comment.

  • Luana Souza says:

    Hi Chris,
    I’m starting a communication plan for a law firm that doesn’t want to be so square as traditional offices in this area are. But they are very discrete to approach the audience. Based on your content I will present to them the plan, I believe we can improve their influence in this sector.
    Best,
    Luana

    • Chris Von Wilpert says:

      Nice one Luana. At it’s foundation business is about building an audience and selling something that audience wants to buy. So focus on building an audience of peeps interested in your law firms area of expertise using the articles in this post and you’ll be well ahead of most law firms who rely on referrals only.

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