100 New Marketing Statistics for 2026 (+ 10 Top Marketing Stats)

Need the most up-to-date marketing stats for a blog post, or to impress someone on a first date?

We’ve curated, vetted, and categorized a list of up-to-date stats below.

Click to jump to a category, or keep reading for our top marketing statistics.

• Top marketing statistics
• Content marketing statistics
• SEO statistics
• Blogging statistics
• Social media statistics
• Paid advertising statistics
• Email marketing statistics
• Video marketing statistics
• Sales statistics
• Ecommerce statistics

Top marketing statistics

These are the most interesting marketing stats we think you should know.

1. 97% of B2B marketers have a content strategy.
2. 68% of U.S. Google searches ended without a click in early 2026.

3. 50% of marketers at companies with blogs saw a higher ROI from blogging in 2024 than in 2023.
4. Global ad spending is forecast to reach $1.25 trillion in 2026.
5. 84% of U.S. adults use YouTube, making it the most widely used social platform in the country.
6. Email marketers who are advanced AI adopters are 75% more likely to achieve an email ROI above 45:1.
7. 63% of people would rather learn about a product or service by watching a short video.
8. Over 53% of meetings booked through cold email come from the third email in a sequence or later.
9. There are an estimated 25.1 million online stores worldwide in 2026.

Content marketing statistics

The last content marketing campaign we ran to sell chocolates never went viral, because people wouldn’t share. Not all campaigns flop that bad. Check out these content marketing stats.

1. 97% of B2B marketers have a content strategy.
2. 65% of marketers work at companies that maintain a blog.

3. 61% of B2B marketers with a content strategy say it became more effective over the last year.
4. 40% of B2B marketers say creating content that prompts a desired action, like a conversion, is a top content marketing challenge.
5. 96% of B2B marketers say their organization creates thought leadership content.
6. B2B marketers rate LinkedIn as the most effective channel for thought leadership content (76%).
7. 95% of B2B marketers say their organizations use AI-powered applications.
8. Among marketers using AI for content creation, 87% say productivity has improved, but only 39% say content performance has improved.
9. 83% of companies with blogs distribute their content through social media.
10. 51% of companies with blogs say how-to guides perform well for them.

SEO statistics

The best place to hide a dead body is the second page of Google. These SEO stats confirm it, plus more.

1. 68% of U.S. Google searches ended without a click in early 2026.
2. Google users who see an AI summary click a search result in just 8% of visits, vs. 15% for those who don’t.
3. AI Overviews cut the desktop click-through rate of the #1 Google result by 58%.

4. Over 92% of marketers already use or plan to use SEO for both traditional and AI-powered search engines.
5. Nearly 30% of marketers report decreased search traffic as consumers turn to AI tools.
6. Organic search drives 42.4% of website traffic in health care and 39.6% in communication services.
7. Website, blog, and SEO remain the #1 ROI-generating channel for marketers.
8. Google holds 89.94% of the worldwide search engine market.
9. Brand web mentions correlate more strongly with appearing in Google’s AI Overviews than backlinks do (0.664 vs. 0.218).
10. AI referrals account for just 1.08% of website traffic across 10 major industries.

Blogging statistics

It takes 100 bloggers to change a lightbulb. 1 to change the lightbulb and 99 to comment on how it should have been done differently. But in the end, these blogging stats prove it’s worth it.

1. 50% of marketers at companies with blogs saw a higher ROI from blogging in 2024 than in 2023.
2. 93% of marketers at companies with blogs say blogging is important or very important to their marketing strategy.

3. 56% of marketers at companies with blogs expect the role of blogging in their content marketing strategy to expand.
4. 66% of companies with blogs publish content for brand awareness.
5. The average blog post is 1,312 words long.
6. It takes an average of three hours and 20 minutes to write a blog post.
7. 92.4% of content marketers now use AI for blogging.
8. Only 13.9% of content marketers say their blog delivers strong results, an all-time low.
9. Content marketers who collaborate with influencers beat the benchmark for strong blog results by 2.6x.
10. Publishing original research improves a blog’s likelihood of strong performance by 50%.

Social media statistics

I nicknamed our office dog “The Vast Majority Of Social Media” because he doesn’t like me, follow me, or share anything. Here are some other social media stats that are a bit more inspiring.

1. 84% of U.S. adults use YouTube, making it the most widely used social platform in the country.
2. There are 5.81 billion social media user identities worldwide.

3. The average social media user spends 19 hours and 18 minutes on social media each week, more than one full waking day.
4. Only 37% of marketers say it’s easy to tie social media activity to business outcomes.
5. 81% of consumers say social media drives them to make impulse purchases.
6. 73% of consumers say they’ll buy from a competitor if a brand doesn’t respond on social media.
7. Close to 7 in 10 people on Earth use social media each month.
8. The typical social media user visits an average of 6.66 different social platforms each month.
9. About half of U.S. adults visit Facebook at least once a day, including 37% who visit several times a day.
10. TikTok ads reach 2.33 billion users each month.

Paid advertising statistics

Most paid ad managers can’t drive to work, because they generate so much traffic. Here are the top paid advertising stats to prove it.

1. Global ad spending is forecast to reach $1.25 trillion in 2026.

2. Meta is forecast to overtake Google in worldwide digital ad revenue in 2026, with $243.46 billion vs. $239.54 billion for Google.
3. U.S. programmatic advertising grew 20.5% to $162.4 billion in 2025.
4. 30.1% of internet users aged 16+ discover new brands, products, and services through social media ads.
5. U.S. internet advertising revenue hit a record $294.6 billion in 2025, up 13.9% year over year.
6. U.S. social media ad revenue reached $117.7 billion in 2025, up 32.6% year over year.
7. The average cost per click for Facebook traffic campaigns is $0.60, down 14.29% from the year before.
8. The average click-through rate for Facebook traffic campaigns is 1.93%, up from 1.71% the year before.
9. Social media ads are the top driver of brand awareness among people aged 16 to 34.
10. Streaming now accounts for 48.2% of ad-supported TV viewing in the U.S.

Email marketing statistics

Email is dead, or is it? Check out these email marketing stats so you know once and for all.

1. Email marketers who are advanced AI adopters are 75% more likely to achieve an email ROI above 45:1.

2. 60% of people prefer email over the phone, messaging apps, or social media for work communication.
3. 93% of people check their email every day.
4. Automated emails generate 25% of total email revenue from just 1.7% of email sends.
5. Apple (76.56%) and Gmail (16.10%) together accounted for nearly 93% of email opens tracked by Litmus in September 2026.
6. Global email users were projected to reach 4.6 billion in 2025 and 4.9 billion by 2028.
7. 54% of B2B marketers say email newsletters are one of their most effective channels for thought leadership.
8. Around 392.5 billion emails are projected to be sent and received every day in 2026.
9. About 75% of marketers plan to maintain or increase their email marketing investment in 2026.
10. 41% of consumers check their email mostly to look for discounts from brands.

Video marketing statistics

98% of videos with my cat “Pebbles” go viral. Unfortunately “Pebbles” isn’t for hire, so check out these other video marketing stats.

1. 63% of people would rather learn about a product or service by watching a short video.
2. 91% of businesses use video as a marketing tool.

3. 93% of marketers who use video say that it’s an important part of their marketing strategy.
4. Short-form video is the top ROI-driving content format, cited by 49% of marketers.
5. 83% of video marketers say video has directly helped them increase sales.
6. 84% of people say they want to see more video from brands.
7. 82% of video marketers say video has given them a good ROI.
8. 91.1% of adult internet users worldwide watch online video every week.
9. 63% of video marketers have used AI to create or edit video, up from 51% a year earlier.
10. 85% of people say they’ve been convinced to buy a product or service by watching a video.

Sales statistics

100% of glue salesmen stick to their word. Here are sales stats on all the other salesmen, plus more.

1. Over 53% of meetings booked through cold email come from the third email in a sequence or later.
2. 67% of B2B buyers prefer a rep-free buying experience.
3. Sellers spend nearly one full day of their workweek prospecting, yet 48% say they lack the bandwidth to do adequate cold outreach.

4. Multi-threading boosts win rates by an average of 130% in deals over $50K.
5. Only 5% of cold email senders personalize every email, but they get 2 to 3x better results.
6. 69% of B2B buyers report inconsistencies between what a company’s website says and what its sales reps tell them.
7. 87% of sales organizations use some form of AI for tasks like prospecting, forecasting, lead scoring, or drafting emails.
8. The average seller spends only 40% of their time selling.
9. 73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
10. Follow-up emails generate 58.6% of all cold email replies, so stopping after the first email leaves most responses on the table.

Ecommerce statistics

What’s the best way to sell cat food online? Develop buyer purrr-sonas. After you do that, check out these ecommerce stats.

1. There are an estimated 25.1 million online stores worldwide in 2026.
2. Global ecommerce sales are forecast to reach $6.88 trillion in 2026.

3. 74.2% of internet users aged 16+ visit shopping, auction, or classifieds sites or apps each month.
4. UK online retailers tracked by IRP Commerce averaged a 1.97% conversion rate in September 2026, up from 1.68% a year earlier.
5. Among U.S. shoppers who abandoned a checkout for a reason other than just browsing, 40% did so because of extra costs like shipping, taxes, and fees.
6. The average online shopping cart abandonment rate is 70.22%.
7. 63% of U.S. consumers rank price and discounts as the most influential factor in their Amazon purchase decisions.
8. Ecommerce is expected to account for 21.1% of retail sales worldwide in 2026.
9. U.S. online Buy Now, Pay Later spending is forecast to hit a record $21.3 billion in the 2026 holiday season (Nov. 1 to Dec. 31).
10. Online sales of physical goods made up 26.1% of China’s total retail sales in 2025.

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